Whathouse? reveals that post-pandemic changes to the working week has led to a jump in new homebuyer searches for luxury new-build homes

New data from the UK’s leading new home audience platform Whathouse? reveals that post-pandemic changes to the working week for many workers has led to a jump in new home buyer searches for luxury new build homes, with searches soaring (+13%) during September 2021 and bucking the nationwide trend.

Key findings:
  • Nationwide search for luxury homes increased by 13% during September, heavily boosted by buoyant buyer interest in Scotland (78% increase) and Wales (57% increased).
  • Overall search for new home properties across the UK are down (-28% decrease).
  • Top three new home search areas during September:

1. South East of England has held onto pole position for the third consecutive month, achieving 25,658 new home buyer searches during September 2021.

2. South West of England features in the top three new home search areas for the first time, achieving 13,550 new home buyer searches during September 2021.

3. The West Midlands has held onto its top three spot for the third consecutive month (dropping from second position in August) with 12,355 new home buyer searches during September 2021.

Daniel Hill, Managing Director, WhatHouse?, comments:

“With companies embracing permanent from home or hybrid working models, we are seeing an increase in the number of people looking to upscale and improve their living spaces. New home buyers are aspiring to have more space, but there is also increased demand for the luxury features found in new build developments, such as a home office, home gym, larger landscaped gardens and flexible home entertaining areas.” 

Sharon Spinelli, Sales and Marketing Director, Robertson Homes, comments:

“The dramatic increase in search for luxury homes in Scotland is definitely something we are seeing across the regions. Clients’ needs are evolving, certainly at the luxury end and people are demanding luxury features, such as our signature garden room. ” 

 

Kindly shared by Whathouse?

Main picture courtesy of Pixabay