How Can Legal Professionals Secure More Meaningful Leads?

Legal professionals provide services that are in high demand. Whether you’re a solicitor or a conveyancing specialist, you’ve got the qualifications to perform your role to the highest of standards–but so have your competitors.

Reaching prospective customers, gaining their trust and securing their custom can pose a difficult road block. With literally thousands of competitors qualified to an equal level, legal professionals need to come up with new ways to land a client.

In this blog post Alexander Brix, from personalised video sales platform Accordium explains the top ways that legal professionals can secure meaningful leads that result in closing a deal.

Break the stereotype

When we think of legal professionals, we picture suits, documents and desks. And let’s face it, we’re usually right. But just because your job requires utmost professionalism doesn’t mean you have to act like a clause-writing robot!

One of the best ways to secure leads with prospective clients is to be a friendly friendly face who breaks down the wall between technical legal terms, unnecessary jargon and the customer.

With competitors all able to offer the exact same service as your legal firm, being the most approachable contender is the best way to shake on more deals.

Soft skills

With this in mind, soft skills should be a priority. With limitations to the way your legal services can be different from the rest, everything falls on how you liaise with your customers.

If you’ve got the legal aspects of your job down to a tee, the best way to bring clients through the door is to perfect your soft skills.

Sure, past customers might recommend your services based on efficiency and price. But your customer service, work ethic and communication capabilities will prove far more helpful in bringing new faces through the door.

Personalised service

For those in the legal profession, a desk stacked with client cases is a familiar sight. This can lead to people becoming numbers which, in turn, leads to a slippery slope of acquiring less leads.

For a more successful lead conversion rate, it’s vital that you treat each client as an individual. Whatever the job at hand, it’s important that you make the effort to meet the specific needs of your prospective customers, find out more about them and tailor your services accordingly.

A friendly face

So, you want to put these tips into action? Showing off your soft skills is easy face-to-face in the office, but what if your client lives on the other side of the country, or even world? Legal professionals need to be innovative in their approach to securing new leads. One of the ways this can be achieved is through video.

Let’s face it, in a time where a video platform is the second most popular form of social media, hitting record and pressing send is one of the best ways to grab people’s attention.

Personalised videos allow you to give enquiring prospects a face to match the name, provide information in a fast, easy to digest way, and show off your soft skills without meeting needing to meet in person. With personalised video proven to increase deal closure by as much as 32%, it could offer the innovative solution your legal firm is looking for.

Kindly shared by Alexander Brix, Co-Founder and CMO/COO at Accordium. Talk to me about anything sales ops, funding, and entrepreneurship! Connect with me on LinkedIn and follow Accordium on Facebook.