House Network Launches ‘Sworn to Sell’ Campaign
London, 13th February 2018: House Network, the UK’s first online estate agency, is launching a new advertising campaign designed to highlight its full service offer, differentiating it from other providers who are at a similar price point, and yet ask customers to undertake a high percentage of the work.
House Network was established in 2004 to provide a fixed price for selling a house with full customer support and back-up. From high quality valuations through to vetting people who have requested viewings, at each stage House Network clients are managed by a dedicated relationship manager.
House Network CEO, Mark Readings, commented:
“This new campaign marks the launch of our 20-point customer promise. We have achieved a 97.1% rating, over a 14 year period, from clients who say that they will recommend House Network. So we wanted to put down on one piece of paper the reasons why people love selling their houses through us. From the day we started the firm we realised that customer service is everything, which is why we will always honour the promises we make to our customers and give them the services they are looking for.”
The ad was produced by Minimart, with four 30” to 60” TVCs based on the delivery of the 20-point promise.
Tim Clyde, Founding Partner of Minimart, said:
“We are all now pretty aware of being able to save money by using online estate agents, but many home sellers stick with the traditional high street option because they are concerned that the online model lacks the all-important human customer service. House Network has for many years excelled at customer service and this is what we wanted the executions to bring to life. We even decided to feature some of the real staff in the films to make the campaign as genuine as possible. The new strap line ‘Sworn to Sell’ has also been introduced which reflects the commitment they are making to sell houses in the right way.”
The commercials started airing on ITV in key regions across the UK from the 9th February 2018.
Kindly shared by House Network