Lexsure offer conveyancers a version of ‘Pepsi Challenge’

The Pepsi Challenge signaled a major shift in the cola landscape. In 1975, Coke dominated the cola market having held the number 1 position for decades.

Pepsi was the underdog looking to prove something. They were hungry and willing to mix it up. Pepsi came up with a bold revolutionary strategy to do just that.

That idea was the Pepsi Challenge. Pepsi went inside malls around the USA and invited people to do a blind taste test between Coke and Pepsi. The challenge was designed to be a direct response to critics who allege that Coca Cola and Pepsi Cola are identical drinks, with no meaningful differences. The results were remarkable; people picked Pepsi over Coke by a significant margin.

Leading law tech company Lexsure are offering up to 50 firms to conduct, free of charge, their own version of the Pepsi challenge. Will Lexsure’s ENQUIRYgenerator technology outperform a firm’s conventional method of raising additional enquiries?

There are the two options as to how the challenge should operate:

Single-Lawyer: Without any advance warning, the COLP or head of department should select a file where a conveyancer has recently reviewed a full set of documents and raised additional enquiries in the normal fashion. Then ask that fee earner to run through the same set of papers using Lexsure’s ENQUIRYgenerator. Compare and contrast.

Two-Lawyer: Take a live purchase file where all the paperwork is in ready to be reviewed with the intention of raising enquiries. Make a copy of the file. Identify two conveyancers within the firm of equal experience and competence. One fee earner will review the file as per normal and the second will use ENQUIRYgenerator. So that this is a true test, neither lawyer should know that the file is being reviewed by another. Once again compare and contrast side-by-side.

David Myers of Lexsure recently said at a webinar:

“Law firms are understandably sceptical when it comes to adopting new risk management technologies. Frankly, it would be hubris to expect lawyers to accept, at face value, the assertion that technology can offer significant additional protection. It’s for us to prove that new processes are worth the financial cost and cultural change. Firms should have the opportunity to assess the output of new technologies on its intrinsic merits based on results.”

ENQUIRYgenerator enables conveyancers to efficiently build case specific, targeted conveyancing enquiries based on a file review. The intelligence of the system grows daily due to the collaborative nature of the software whereby lawyers add novel enquiries into the database to be utilised in future cases with similar characteristics. These new questions can be inspired by recent case law or legislation (Dreamvar being a good example).Lender-specific and location-specific questions can also be added and indexed.

Law firms wanting to take up the challenge by way of a free trial should contact [email protected]

Kindly shared by Simon Seaton – non-practising solicitor