PROPERTYMARK LAUNCHES NEW NATIONAL TV ADVERT
Propertymark, the go-to consumer organisation which helps people buy, sell, rent and let their homes, tomorrow launches its first national television advertisement, to highlight the importance of using an agent who is ‘Propertymark Protected’.
Having listened to consumers about the challenges they face during focus groups, the advert was created to give the public a better understanding around how to choose an agent which has their best interests at heart.
Members from across the organisation took part in the filming for the advert, which was produced by London based advertising agency Come the Glorious Day. It will be aired on popular channels such as More 4, Home, Good Food, Eden, Discovery, Sky Sports News and Sky Living reaching approximately 30 million adult viewers.
David Cox, ARLA Propertymark Chief Executive, and Mark Hayward, NAEA Propertymark Chief Executive, said:
“At present, consumers don’t know where to go for property advice or can’t be sure if they are dealing with a professional. Propertymark is changing this by acting as a stamp of approval for consumers when they seek property expertise. With the help of our members, some of whom participated in the filming of the advert, we’re encouraging consumers to look for the ‘Propertymark Protected’ logo. This means they’re dealing with a professional who has opted for regulation in an unregulated sector and will ensure their money is protected.”
Kindly shared by ARLA Propertymark