Zoopla set to stimulate market with game-changing functionality and new brand
Zoopla, the UK’s most comprehensive property destination, set to stimulate market with game-changing functionality and new brand as it seeks to become most trusted partner for agents and housebuilders.
Key points:
- Sweeping changes and improvements include truly differentiated product offer with the launch of My Home
- Changes are already driving more registrations and improved opt-in rates, benefitting agents and housebuilders
- New logo and brand to be introduced, reflecting the evolution of Zoopla since its launch
Zoopla has unveiled an exciting range of new features, experiences and enhancements to its functionality. Alongside this, and in a company-first, Zoopla has also announced a new logo and branding. These are the biggest changes to Zoopla since its launch in 2007 and reflects a step-change for the company as it strives to become the number one partner for UK estate agents and housebuilders.
Market stimulation
The changes, which build upon Zoopla’s Vision which it announced to the market in January, aims to drive better engagement and reiterate why Zoopla should be the first choice for homeowners and movers now, across the property lifecycle, and over a lifetime of property decisions. By creating even greater engagement among consumers it will encourage high value audiences to choose and use Zoopla, shifting passive homeowners into active sellers. This will in turn drive increased high value applicant and valuation leads, delivering even better value for Zoopla’s customers.
Launching My Home
At the heart of the changes are an exciting new range of improvements to Zoopla’ website and services that aim to transform the way people find, buy, sell and rent homes. At the core of this is the launch of My Home, a hub for homeowners which provides them with the skills, knowledge and insight to guide them on whether it is time to move and sell.
My Home will launch as a central homeowner landing page and then a dynamic page for almost every unique home in the UK. Homeowners will register for and track their home, in order to stay on top of its worth, follow expertise and connect with relevant agent partners: all to help them understand and feel empowered in their decisions to manage their home (out of market) or sell their home (in-market).
Alongside My Home, Zoopla will be making changes to some of the most visited pages on its website, including its home page and individual property detail pages, as well as changes to its app.
Changes Zoopla has made are already driving tangible benefits for agents and housebuilders including:
- Improvements to the Property Details Page have tripled the volume of homeowners registering with Zoopla
- These changes also increased opt-ins to marketing emails five-fold, providing agents and housebuilders with a larger, more engaged audience
A new look and feel
Alongside the new services and improvements to its website, Zoopla is changing its look and feel with the launch of a rebrand, its first since 2007. The new branding incorporates widespread changes including a new logo and even a shift to a different shade of its iconic purple.
Commenting on the changes Andy Marshall, Zoopla’s Chief Commercial Officer, said:
“When we announced our Vision back in January, we were clear that we would put customers at the heart of everything we do and to stimulate the market for their benefit. The improvements we are announcing today live up to that commitment. They are the result of millions of pounds of investment and thousands of hours of work looking at exactly what will deliver the best results for agents, housebuilders and home-movers alike.”
“Rather than rest on our laurels and surf on the wave of a busy market we have used this time to deliver fundamental improvements to the experience of using Zoopla. My Home is unique and this, combined with the raft of other changes we are making, will generate long-term value for agents, encouraging homeowners to realise the potential of their homes and use them as a springboard to reach their goals.”
Kindly shared by Zoopla
