Zoopla set to launch its biggest ever marketing campaign
Zoopla, the UK’s most comprehensive property destination, will next week launch its biggest ever marketing campaign.
Highlights:
- New multi-million-pound campaign will feature across TV, out of home, social media and more
- Eight-week campaign aims to drive leads for agents, helping further fuel their business during this already busy time
- Sessions on Zoopla currently up over 21% year on year. This follows recent news of double-digit growth in sales and valuation leads
The multi-million-pound campaign is focused on driving traffic and encouraging consumers to sign up to receive information from Zoopla, in turn driving increased leads to agents.
Commenting on the launch of the campaign Gary Bramall, Zoopla’s Chief Marketing Officer, said:
“We know agents are already enjoying a booming housing market fuelled by a combination of pent up demand and the Stamp Duty holiday and we hope this new campaign will help turbocharge that even further. This campaign, which aims to capitalise on this momentum and inspire people to take positive steps to secure their dream home, represents our biggest marketing spend ever with millions of pounds of activity set to go live over the next couple of months.
“Spending so much time at home has led to the nation re-evaluating about what it wants from their homes. Whether you are a first-time buyer or a downsizer people are now more than ever looking for a home where they can be fit and well, build strong relationships, do their best work and pursue their passions. At Zoopla we know what a home is really worth now and we feel this campaign encapsulates that perfectly.
“Year on year sessions on Zoopla are up over 21% but what really matters is leads to agents and the good news is that, following the Stamp Duty holiday, both sales and valuation leads enjoyed a double-digit boost. The campaign is an investment on our part to keep this momentum going. I look forward to hearing from our agent partners about the positive impact it has had.”
The campaign, created in collaboration with the award-winning Lucky Generals, will see Zoopla’s brand positioning ‘We know what a home is really worth’ feature heavily across TV, social media, out of home billboards, buses, digital audio, video on demand, display and YouTube. The positioning highlights how Zoopla understands that finding a home is not just a transaction but an emotional journey.
The light-hearted TV advert at the centre of the campaign returns to Zoopla’s theme of highlighting how people enjoy their home in different ways and the joy and sense of freedom that comes with a bigger home. The advert, which features a voice over from Diane Morgan (star of After Life and Motherland), is set to air across ITV, Sky and Channel 4.
Alongside the marketing activity Zoopla will also be communicating with potential home-movers through a series of engaging, personalised messages that help them on their journey including the launch of a new Zooploma. This holistic approach aims to encourage more and more users to Zoopla’s website and in turn maximise the number of leads sent to agents.
Kindly shared by Zoopla
Main article photo courtesy of Pixabay
