LEAP Estates Launches 2025 Will Writing Trends Report

Gifts, Charities, Exclusions and much more

LEAP Estates announces the launch of its 2025 Annual Report, offering a comprehensive snapshot of will writing activity and trends across England and Wales. The report is based on anonymised data from over 200,000 wills and more than 400,000 total documents, providing useful demographics and information relating to Estate planning, plus a range of fascinating trends. These trends include insights into charitable gifts, the frequency of branded gifts bequeathed, such as Rolex watches and Pandora jewellery, and family members excluded from Wills.

This latest edition of the report draws on unique insights gathered through WillSuite, LEAP Estates’ key integration partner. Since its integration into LEAP Estates and LEAP Legal Software in 2023, WillSuite has generated more than 900,000 wills and 1.7 million legal documents, with approximately 7,000 new documents being drafted every week. The software enables professionals across the estate planning industry to work more efficiently by reducing duplication, minimising errors, and ultimately delivering an improved service to clients.

Craig Matthews, CEO LEAP Estates/WillSuite says,

“For the first time we’ve been able to combine data from our LEAP, LEAP Estates and WillSuite users to bring about our largest report to date. Seeing an eight-fold increase in documents produced through our combined platform in just four years is really exciting and a testament to the hard work that goes into the development and support of our products.”

The 2025 report explores a wide range of valuable facts and trends shaping the estate planning process. It covers key demographic insights, the types of trusts being included in wills, the frequency of charitable legacies and exclusions, and provides detail on funeral wishes and organ donation requests. It also highlights patterns in popular gifts and the specific brands frequently mentioned by testators. This data offers not only practical insight for the profession but also a fascinating perspective on evolving societal habits and values.

Among the most frequently gifted items in wills over the past year were cash, property, pets and chattels. Beyond these, the ten most popular specific gifts included jewellery, wedding rings, engagement rings, watches, and cars, followed by records, bonds, coins, instruments and medals.

The average mean value of a gift in 2024 was £15,138, calculated from 46,976 cash gifts included across 208,793 wills. Where specific brands were named, the most cited were Rolex, Pandora, Tag Heuer and Omega. Brands were more likely to be specified when the gifts related to jewellery or watches, whereas vehicles were typically described as “the family car”.

The LEAP Estates 2025 Annual Report offers essential insights for professionals and an engaging look at the ways people in England and Wales are planning their legacies.

To access the full report, CLICK HERE

For the high resolution version of the report cover image above please download from our Drop Box, CLICK HERE

Kindly shared by LEAP Estates Picture courtesy of Adobe